
TRICARE
A health program that services military members and their families.
Focus
Goal
Year Completed
Information Architecture
Improve the website’s information architecture.
2022
TRICARE is one of the health programs that are offered to those in the military. It is a program with several plan options depending on the unique situations, circumstances, and military status of military members. Due to military members’ diverse health needs and circumstances, the website provides complex information that often becomes overwhelming and excessive.
Content clutter and improperly prioritized web content.
The TRICARE program caters to a very diverse audience.
Information architecture needs improvement.
Challenges
Product Goal
TRICARE houses a lot of content for a large list of segments. Often, this makes it difficult for TRICARE beneficiaries to find the information they need that is relevant to them.
Maintain TRICARE branding.
Declutter the pages and improve navigation.
Provide organization to content and prioritize certain content.
The organization has already conducted previous research and currently has ongoing surveys for the TRICARE website that are distributed via emails to subscribers and on the website as pop-ups. The survey’s reach is wide and includes a diverse group of people.
Based on data collected over the past three months, the navigation and organization of the website were already identified by the agency as issues to tackle. To dig deeper, I conducted a separate survey with questions related to navigation and organization.
Research
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Research Goals
Understand how and why users utilize websites.
Identify areas for improvement regarding the navigation and organization of TRICARE’s plan pages.
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Users Surveyed
TRICARE beneficiaries*
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Distribution
Email
Feedback pop-ups on the website
Needs
To start, I needed to determine the agency and its users’ needs to provide more direction for the design. Customer needs were determined through surveys, and agency needs were determined by speaking with clients.
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Business Needs
Improve TRICARE web survey scores.
Maintain branding throughout the site.
Simply provide and communicate the necessary messages to beneficiaries.
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Customer Needs
A website that is intuitive and easier to navigate
Reduce excessive content on informational pages.
A way to reference terms and acronyms to allow beneficiaries to understand the provided content.
Task and User Flows
From the information gathered on the needs of the agency and the users, I determined the user’s goal when using the website to create tasks and user flows.
User Goal
To navigate the website easily and find information on TRICARE health plans.
Task Flow
The task flow for users trying to find information through TRICARE.
User Flow
The user flow of two possible scenarios for reaching the goal of purchasing insurance.
Branding and Style
As an established program under the Defense Health Agency, TRICARE branding and style guides have already been determined. For this design project, I closely followed the branding and styling requirements of the agency when creating the wireframes and UI patterns.
Testing and Iteration
To test the prototype, I shared tests with prompts and tasks online, and collected the results digitally. Ten surveys were submitted.
Selecting Participants
The 10 participants were unfamiliar with the TRICARE website. This was done so that I could determine if the navigation of the website was simple enough for people with little to no knowledge of the program. The criteria for participants were:
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At least 20 years old
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Someone with little to no knowledge of the TRICARE program
Testing Process
I distributed the test online. The test consisted of eight prompts on a mock-up that would naturally follow the process for enrolling in the TRICARE program.
Findings
The following findings were discovered after the collection and analysis of each participant’s results:
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Finding 1
Finding the area for supplemental documents was difficult.
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Finding 2
Locating specific contact information was confusing.
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Finding 3
The "Enroll" call-to-action was not obvious on the pages.
Based on the test results, I revised the mock-ups to address the top three areas of concern for users when trying to reach a goal.